WELCOME TO FRULA BEAUTY

New Zealand Made, Luxury & Clean Skincare Made Simple & Accessible.  Our goal is to provide luxury clean skincare to more women without the price tag or compromising on the quality.

FEMALE OWNED
BYWOMEN,FOR WOMEN

With the constant increase of cost of living, Frula was founded by Erna Basson, a mum of 2. Looking for an affordable luxury clean skincare product, that will work for her sensitive & dry skin, and to no availability, Erna decided to create an affordable luxury skincare product that works, not only for her but for millions of other women struggling with the same problem as her - A budget friendly luxury clean skincare range.

CLEANBEAUTY
WHAT IT MEANS TO US

Our definition of clean beauty is to harness the power of nature by formulating our products with plant & fruit based ingredients. All our products comply with the US Clean at Sephora program, which means we exclude harmful ingredients from our formulations.