Your ultimate destination for natural, ingredient-led accessible luxury. From skincare for all skin types (even sensitive) to our Hyaluronic Acid-enriched haircare and Niacinamide-boosted bodycare. Welcome to affordable luxury, where we combine the goodness of fruit with scientific innovation and never compromise on quality!
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Natural & Fruit
Formulated -
No
Nastiness -
Made in
New Zealand -
Cruelty-Free
& Vegan
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Glowing Skin
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Our Founder
Erna Bason
Introducing Erna Basson, a passionate beauty enthusiast on a mission to make natural beauty affordable for all.
Faced with the rising costs of beauty products, she saw an opportunity to create something special. Her vision was simple - a brand accessible to everyone, centered around the goodness of fruits and clean formulations.
Thus, FRULABEAUTY was born – a brand that's all about accessible luxury and simplifying beauty routines.
It's more than just skincare; it's a journey in selfcare where clean ingredients and fruity formulations meet affordability without compromising quality.