Your ultimate destination for natural, ingredient-led accessible luxury. From skincare for all skin types (even sensitive) to our Hyaluronic Acid-enriched haircare and Niacinamide-boosted bodycare. Welcome to affordable luxury, where we combine the goodness of fruit with scientific innovation and never compromise on quality!


  • Natural & Fruit
    Formulated


  • No
    Nastiness


  • Made in
    New Zealand


  • Cruelty-Free
    & Vegan

  • Brightening Vitamin C Serum

    Regular price $27.00 NZD
    Regular price Sale price $27.00 NZD
  • Hydrating Hair Treatment Oil

    Regular price $22.00 NZD
    Regular price Sale price $22.00 NZD
  • Strengthening Repair & Hydrating Hair Mask

    Regular price $22.00 NZD
    Regular price Sale price $22.00 NZD
  • Rosehip Hydrate & Glow Face Oil

    Regular price $27.00 NZD
    Regular price Sale price $27.00 NZD

YOUR BEST SKIN.
NATURALLY

We believe in powerful skincare without compromise.

Show Now

YOUR SKINCARE ROUTINE
SIMPLIFIED.

Your first step to healthy skin!

FRESH FACE THIS WAY

See The Glow In Action

Our Founder

Erna Bason

Introducing Erna Basson, a passionate beauty enthusiast on a mission to make natural beauty affordable for all.

Faced with the rising costs of beauty products, she saw an opportunity to create something special. Her vision was simple - a brand accessible to everyone, centered around the goodness of fruits and clean formulations.

Thus, FRULABEAUTY was born – a brand that's all about accessible luxury and simplifying beauty routines.

It's more than just skincare; it's a journey in selfcare where clean ingredients and fruity formulations meet affordability without compromising quality.