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Hi, we're Frula! Your ultimate destination for seriously fun natural beauty, that is safe for all ages! From skincare for all skin types (even sensitive) to Postbiotic enriched haircare and Niacinamide-boosted bodycare. This is affordable luxury at its best, where we combine the goodness of fruit with scientific innovation and never compromise on quality!


  • Natural & Fruit
    Formulated


  • No
    Nastiness


  • Made in
    New Zealand


  • Cruelty-Free
    & Vegan

  • Bundle & Save Big

    Oh My Gloss Shine & Smooth Value Bundle

    Bundle includes 1 x shampoo, 1 x conditioner and 1 x hair mask

    $54.00 NZD
    $54.00 NZD
    Oh My Gloss Shine & Smooth Value Bundle
  • Bundle & Save Big

    Hydro Boost Repair & Hydrate Value Bundle

    Bundle includes 1 x shampoo, 1 x conditioner & 1 x hair mask

    $54.00 NZD
    $54.00 NZD
    Hydro Boost Repair & Hydrate Value Bundle

  • Oh My Gloss 3 in 1 Styling Creme

    A multitasking creme that preps blowouts, tames frizz, defines curls, smooths sleek styles & fly aways

    $19.99 NZD
    $19.99 NZD
    Oh My Gloss 3 in 1 Styling Creme

  • Wash Day Detox & Clarify Scalp Scrub Shampoo

    Gently exfoliate, remove build-up, hydrate, and soothe for a refreshed, healthy scalp!

    $19.99 NZD
    $19.99 NZD
    Wash Day Detox & Clarify Scalp Scrub Shampoo
  • Bundle & Save Big

    Oh My Gloss Shine & Smooth Value Bundle

    Bundle includes 1 x shampoo, 1 x conditioner and 1 x hair mask

    $54.00 NZD
    $54.00 NZD
    Oh My Gloss Shine & Smooth Value BundleOh My Gloss Shine & Smooth Value Bundle
  • Bundle & Save Big

    Hydro Boost Repair & Hydrate Value Bundle

    Bundle includes 1 x shampoo, 1 x conditioner & 1 x hair mask

    $54.00 NZD
    $54.00 NZD
    Hydro Boost Repair & Hydrate Value BundleHydro Boost Repair & Hydrate Value Bundle
  • Bundle & Save Big

    Summer Nights Bodycare Bundle

    Bundle includes 1 x body wash and 1 x body scrub

    $35.00 NZD
    $35.00 NZD
    Summer Nights Bodycare BundleSummer Nights Bodycare Bundle
  • Bundle & Save Big

    Tropical Crush Bundle

    Bundle includes 1 x body wash and 1 x body scrub

    $35.00 NZD
    $35.00 NZD
    Tropical Crush BundleTropical Crush Bundle

  • Watermelon Cleansing Balm

    Melt away the day—makeup and all! This cleansing balm dissolves impurities for fresh, glowing skin.

    $19.99 NZD
    $19.99 NZD
    Watermelon Cleansing BalmWatermelon Cleansing Balm

  • Hyaluronic Cream Cleanser

    A Vitamin rich creamy formula that gently cleanses & hydrates skin.

    $22.00 NZD
    $22.00 NZD
    Hyaluronic Cream CleanserHyaluronic Cream Cleanser

  • Hyaluronic Peptide Hydrating Face Serum

    Instantly hydrates & plumps skin whilst restoring your moisture barrier and smooths fine lines

    $27.00 NZD
    $27.00 NZD
    Hyaluronic Peptide Hydrating Face SerumHyaluronic Peptide Hydrating Face Serum

  • SPF15 Vit C Brightening Face Moisturiser

    The perfect pre-makeup moisturiser. A no white cast formula, that is light & fast absorbing for long-lasting hydration and protection.

    $22.00 NZD
    $22.00 NZD
    SPF15 Vit C Brightening Face MoisturiserSPF15 Vit C Brightening Face Moisturiser

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